Introduction

Marketing is changing. Whether it is customer expectations, demographics, marketing team skills, organisational transformation, regulatory frameworks and external ecosystems almost everyone will have seen changes. Join Jo as she discusses the trends that she sees with her customers every day. And as she highlights some of the key considerations that marketers around the world are prioritising, think of how you could adopt some of these changes into your own organisations.

Because change is coming - but we can choose how we react.

Obviously, personagmentation is a nonsense word - but did you ever find yourself in a conversation about personalization and then realizing your partner was talking about segmentation instead? Or did you ever mix up the two yourself? Well… You’re not alone! There’s great confusion out there!

In this talk, thought leader in Omnichannel Marketing Automation, Rasmus Houlind from Agillic, will once and for all set straight the nature of and the difference between segmentation and personalization and what this means for your Customer Experience, the results you create and how you work most efficiently. He will illustrate the points through live client examples and models from his upcoming book.

We take a short break and refill our energy level. ☕️

Data is at the core of marketing automation. It serves as the basis for personalisation, alignment within the organisation and reporting. At the same time, data quality represents one of the main obstacles marketing automation professionals face today.

With only 50% of organisations that believe their CRM data is clean and can be fully leveraged (according to Experian's 2021 Global data management research), poor data management leads to poor user experiences, wasted resources and revenue loss.

We will share practical insights into:

• How to assess the quality of your existing data
• Actionable steps toward building an effective data management strategy
• Staying compliant with data privacy regulations

Swedish-based Telge Energi is known as a frontrunner in supplying consumers with green energy and outstanding service. Since 2020, they have been working in a new way with improving customer experience through Omnichannel Marketing Automation, in order to e.g., increase contract renewals and reduce customer churn.

In this session you’ll hear directly from Martech Communication Strategist, Jessica Alenadaf how they made this happen, which challenges they have had to overcome and which they see in the future.

We take a short break and refill our energy level. ☕️

Marketing and Sales alignment is not a new topic, and yet very few, big and small, organizations practice it. Starting small can have a big impact in bridging the two teams together. Although the Marketing Automation position is mostly technical, that does not mean that you can’t challenge your coworkers before launching a campaign. Most of the time, marketing and sales are your best sparring partners helping you excel in your work.

Key takeaways:

• The importance of Marketing and (pre)-sales alignment
• Why you should challenge the Marketing Managers’ approach before campaign launch
• Excel in your work by having a sparring partner

Are you looking to roll out Marketing Automation in your business? Or are you finding that your Marketing Automation platform isn’t delivering everything it promised?

In this talk, Anthony and Andrew will outline 5 fundamental steps you will need to take to ensure you get the most out of a Marketing Automation platform of any size from Mailchimp to Marketo.

Join us and discover:

• How to make a clear digital strategy to unleash the power of Marketing Automation
• The true effectiveness of a Marketing Automation platform
• 5 Actionable steps you can take to improve the effectiveness of your Marketing Automation platform