Introduction

Møller Mobility Group is the biggest car company in the Nordics and Balticum. This is the story on how they turned automated emails into companywide results. We´ll look into how Møller Mobility Group creates personalized emails that´ll reach the customer at the right time in order to build loyalty and commitment over time.

• Success factors
• Scalability
• Results & more

In recent years, customer journeys have drastically changed, and it has become critical for B2B companies to deliver a coherent, consistent, and tailored journey for each customer and account using both traditional and non-traditional channels. In this session, we will share with you how B2B marketing has changed, which characteristics determine maturity in B2B customer journeys and what the latest best practices and examples are.

Key areas you will learn about: 

Understanding of customer/account behavior and intent
Why real-time data is the next big thing in B2B
Organizational and digital capabilities you need for a seamless B2B customer journey

We take a short break and refill our energy level. ☕️

As a marketer, you can use personalised strategies to improve customer experience. By collecting data and using it in the right way at the right time, you can create marketing that attracts your target audience. Learn how customer insights help you gain a better understanding of your customers to optimize your personalised marketing.

Join in an interesting discussion with four MA experts. Our moderator Mats will lead the panel. Send your questions in the chat during the session.

We take a short break and refill our energy level. ☕️

Discover how Nordic Choice Hotels handle Marketing Automation in their multibrand environment and how they manage to conduct a choir of 300 hotels.

• Differences between Central and Local communication
• What we have learned & plans for the future

Bonnier News befinner sig i en bransch under stor förändring, både organisationsmässigt och för att bli “best in class”. För att framgångsrikt uppnå mål krävs inte bara att lyckas överbrygga gapet mellan teknik, data och affär, det kräver även en kultur och ledarskap som stöttar innovativa strategier och roadmaps.

• Old news, att dra in nya kunder är ofta mer kostsamt än att behålla en existerande. Ändå satsar bolag mer kraft på intaget än lojalitet - Varför? Det tar tid att ställa om, bryta mark och följa effekten av lojaliserande insatser!
• Så kan ett engagemangsscore som bygger på kundbeteende möjliggöra datadriven och prediktiv bearbetning
• Utmaningar och insikter i att leda ett korsfunktionellt team med end to end ansvar